Bon-Ton, the department store chain, will seek new ways to use RFID technology

Bon-Ton, the department store chain, is looking for new ways to use RFID technology after using RFID technology in the footwear area of ​​180 stores. In the past two years, the company has been deploying the technology to track the availability of shoes and bags in stores. Launched in 2014 and piloted on footwear in three stores, the system expanded to other stores in 2015, and the system started tracking bags in the past year. Bon-Ton is planning to use the technology to track other high-value goods. The solution for Inventory Management, provided by Zebra, uses a hand-held MC3190-Z RFID reader with UHF RFID tags and is managed by Bon-Ton's own software. Bon-Ton operates a number of branded stores such as Bon-Ton, Bergners, Boston Store, Carsons, Elder-Beerman, Herbergers and Younkers. The company said it has reduced its compliance rate by 20% since the company used RFID technology. Lisa Celebre, Bon-Ton's vice president of store operations, said losing each exhibit resulted in a sales loss. In the past, each shop salesman manually checked the display to ensure that all the shoes were displayed at the store. However, this is a time-consuming process and error-prone. Celebre said the company hopes to use technology to improve verification efficiency and accuracy. In 2015, the company began piloting RFID technology on footwear. Initially, the company piloted the operation in three stores. The company attached a UHF RFID tag to each display sample shoe, and the tag ID was bundled with the SKU information in Zebra's management software. After months of trial runs, the company extended the technology to 25 stores and expanded into 180 stores by early 2017. Every day, two company employees use the MC3190-Z card reader for inventory. After reading the ID number, the handheld device forwards the data to the software and binds the data with the related data. After the label is read, the store sales staff can access the software, view the list of items to confirm whether there is an exception, such as shoes missing. Often, they print the results and find the missing sample shoes. If you can not find the missing shoes, employees can go to the warehouse and choose another shoe, attach the label and upload it to the system. The data can be accessed not only by warehouse managers or managers, but also by office workers. This way, they can see the problem daily and resolve it promptly. Celebre said staff are quite satisfied with the trial results of the system. They are very happy to find such an efficient and accurate system. After the shoe store trial, the company began to use the luggage store. Celebre said that luggage products are another challenge to demonstrate accurate management. In the past, luggage samples on display may be out of stock, which means stores may lose a single sale. Celebre said: With this technology, the company's sales have been some improvement. At the same time, she said, sales growth is only a measure of technological superiority. she says:. Customer reaction surprised us. The store reported that the customer found a certain improvement in the number of exhibits. At the same time, the workload of staff has also been reduced. . Now, the company is investigating whether the technology is likely to expand to other products. Currently, some Bon-Ton products have RFID tags attached. As the number increases, the store will use these tabs to track inventory. In addition, the increased demand for omnichannel sales will also drive the adoption of RFID by retailers and brands. Once most products use RFID tags, users will be able to place orders online and pick up locally. Employees can also use the card reader format to quickly find the item location.

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